
Mugshots Grill and Bar is a restaurant franchise with 21 locations and counting in Louisiana, Mississippi, Alabama, and Florida. They are a family-friendly sports grill and bar that is known for serving award-winning burgers while “Havin’ a Good Time!”
marketing manager
May 2022 - May 2023
Responsibilities
Manage all social media accounts (24 accounts total)
Create and schedule social media content
Monthly content calendar for all franchisees and management
Social media analytics
Review management for all locations (Google Business Suite, Yelp, Facebook)
Store marketing campaigns and promotions
Website Design and Management
Graphic Design (social media, physical marketing materials, and menu design)
Photography
TV ads for all restaurants
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Social media calendar and scheduling
Monthly content calendar and document with all of the upcoming month’s posts and captions, so that our franchisees and general managers are aware of what is upcoming on social media
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Social Media Analytics
Monthly analytics of each social media page are sent to our franchisees and general managers so they can see how their pages are performing
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Website design and management
I recently worked with a website platform called BentoBox to design and develop a new website for Mugshots. I also manage our website on a daily basis!
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Marketing Campaigns and promotions
Design and execution for campaigns and promotions
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Graphic Design
Design new items, bar menus, and core menus
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Photography
Photography and reels for content creation