Client Project

This client-based project required a small group of my classmates and me to create a social media marketing strategy for Coyote Point Meat Company. We outlined the strategy and tactics for how the company would incorporate social media into its business. The final project included the following:

• Client Overview

• Target Market with Customer Personas

• Social Media Audit

• Competitive Analysis

• SWOT Analysis

• S.M.A.R.T. Goals, Objectives, & Metrics

• New Branding Guidelines & Brand Development

• Distribution and Content Strategy

• Two Designed Campaigns

• Facebook Paid Advertisements

• Social Media Content Calendar for One Month.