During my Marketing Research course at the University of Southern Mississippi, we were assigned a client-based research project.

Our client, Brewsky’s, is a premier live music and event venue located in Hattiesburg, Mississippi. The research problem stems from the fact that Brewsky’s has gained a reputation of being only a late-night, college bar. This stereotype has resulted in a lack of business in earlier hours and attendance from middle to older aged adults. We were asked to conduct research and collect data that would explain why Brewsy’s fails to attract an older-aged crowd and the inability to attract business earlier than 10 pm.

We used SPSS to analyze the data we collected, and we presented the client with data-supported solutions for their company.